Importance of posting Articles in a Forwarder Directory

Almost everyone in the freight forwarding industry knows the importance of posting articles in a freight forwarder directory. One of the reason is content always will help you to be on top of search engines. The problem, however, is that most of them do not know how to do it right.

13 factors to consider

The following are some of the factors you should consider before posting your articles.

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1. It is not all about you

Even though you want to use the article directories to grow your freight forwarding business, you should not focus on yourself too much. Instead, give information that will make others want to know more about you.

2. You have to give value

Nobody will want to read your articles in the freight forwarding directories if they notice that there is nothing to learn from them. Work hard to give value to your readers and they will willingly follow your posts.

3. Avoid over-hyping your business

One of the biggest mistakes that you can ever make is to make your posts look like advertisements. In fact, some article directories will not even accept such posts.

4. Focus on reaching out to more people

Almost every freight forwarder directory boasts of millions of readers every month. This is your perfect opportunity to reach out to more prospective clients and grow your business.

5. Your style matters

Your readers and prospective freight forwarding customers will judge you from your style. Choose the best.

6. Make a good first impression

If you are making your first submission, be sure to make the right impression. It will stick in the minds of the readers forever.

7. Choose the right directory

Although it is quite easy to find a freight forwarder directory, do not think that they all are useful. You will be baffled to find out that some of them are nowhere close to what you need. 

8. Target the right audience

Be specific with your posts based on your freight forwarding business. It makes no sense to target an audience that has no value to you.

9. Do not time your articles

If you tie your freight forwarding articles to time, they will expire faster. The trick to making them relevant for long is to make sure that they remain fresh all the time.

10. Give real statistics and facts

Accuracy is of great importance when giving information to your readers. Once they notice that your freight forwarding statistics or facts are inaccurate, it will be difficult to convince them to follow you again.

11. Show that you understand the industry

You cannot write about the challenges in the freight forwarding industry if you do not understand it in the first place. Show the readers that you are knowledgeable.

12. Offer solutions to major challenges

Research the industry and find out what challenges customers go through and help them to overcome them.

13. It is not always too serious

You do not have to be too serious: have fun, interact with other freight forwarders and learn new idea from them too. It is part of the work.

Conclusion

In a nutshell, posting articles to a freight forwarder directory requires a lot of considerations. Be sure to take the right approach in order to get the best results.